The use of HTML5 banners is essential for your Internet advertising campaigns. Indeed, the animations capture the attention of visitors, a personalized design is a sign of seriousness. They will generate: more engagements, a higher CTR, and thus a higher conversion rate. The HTML5 format is supported by all major web browsers and can be used for other than simple banner ads. It will be possible to create attractive animations at the fraction of the file size. This will therefore make them ideal for any additional functionality you might want to add to your website or online store. Create responsive ads that can automatically scale to the correct size based on the resolution of the screen your HTML5 banners or visuals appear on.